Pricing

Honest pricing, no surprise math.

MVP launch keeps things focused on one beautiful format: the standard 4x6 postcard. Each credit covers the full experience: printing, postage, and the preview-before-send flow.

We keep things simple, like a local shop should. No subscriptions, no hidden processing fees, and no $4.99 games.

4x6 only for MVP

We're launching with one size first so pricing, previews, and sends stay simple.

Previews are free

Generate the card preview first, then spend a credit only when you confirm.

1 Credit

Perfect for a quick hello.

$5.00

  • 1 standard 4x6 postcard send
  • USPS First-Class postage included
  • All-in retail pricing
Most Popular

5 Credits

For the thoughtful writer.

$22.50

  • $4.50 per 4x6 postcard
  • No expiration date
  • Best fit for regular thank-yous

10 Credits

Best value for your desk.

$40.00

  • $4.00 per 4x6 postcard
  • Save over single sends
  • Great for holidays and events

Bulk Send

Volume pricing for one-to-many mail.

One shared design, one upload pass, and lower per-card pricing as volume grows. Every retail price shown here is all-in for standard 4x6 postcards.

1 card

$5.00 each

2-9 cards

$4.50 each

10-24 cards

$4.00 each

25-49 cards

$3.50 each

50-74 cards

$3.00 each

75-99 cards

$2.50 each

100+ cards

$2.00 each

Included

What every price covers.

  • Premium cardstock and Lob printing
  • USPS First-Class domestic postage
  • Preview generation before you send
  • One credit equals one standard 4x6 send

Good to Know

Do credits expire?

No. Each one stays on the account until the user sends a standard 4x6 postcard.

Is the preview included?

Yes. LobPress uses Lob's test rendering flow for preview generation before the live send happens.

Does size change the price?

For MVP, LobPress offers one size only: 4x6. Larger postcard sizes will return later with their own pricing.

Do you offer wholesale pricing?

Yes. Approved wholesale accounts pay $2 per 4x6 postcard, plus a single 30 cent processor fee per order under 100 cards.

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